On 24th July, 2026, the MBA Department organized an interactive Word Association Game tailored for first- and second-year MBA students. Designed as a high-energy managerial icebreaker and cognitive stimulation exercise, the activity challenged participants to rapidly connect business concepts, industry terminology, market trends, and strategic Frameworks under strict time constraints. In business, first impressions and instinctual connections dictate market positioning, branding strategy, and negotiation dynamics. This activity tests how quickly your brain bridges ideas, uncovers hidden bias, and reads the room under pressure.
Unlike traditional word association, this session was engineered to mirror real-world corporate environments—testing speed of thought, domain vocabulary, lateral thinking, and spontaneous communication.
